Deliver a compelling interactive online experience to promote a new book publication on sustainability and public relation practices.
Getting the word out on innovative management techniques can be a challenge. And when the message is rooted in a combination of technology, business practice, and technology, delivering your pitch in a sound bite is an even bigger challenge.
GreenLeaders DC worked with Stylus Greenleaf Publishing to host a live interactive webinar to profile some of the most important thinking on sustainability. We worked with Wharton MBA professor Withold Henisz and delivered an expert session on why corporate diplomacy is smart business strategy, based on his book, Corporate Diplomacy.
The webinar featured a full presentation from the author, plus commentary from veteran field practitioners. We also featured a live book sales offer linked directly to the publishers’ website for instant sales inquires and customer follow up.
Our Marketing Webcast Management solution provided the ideal platform for delivering an information-packed interactive event. Our in-depth format allows our clients to deliver important messages directly to buyers, plus answer questions in a real-time format designed to promote business relationships.
Loren Hurst is a firm believer in personal education as an empowerment tool, and in the nexus of sustainability, education, and online communications technology as a fertile context for enormous innovation. The desire to spread this message drives him to understand, explore, and encourage educational and technological development for the good of individuals, society, and the planet.