Create an interactive, practical online teaching session to give users an in-depth design thinking experience.
Across private, public and not-for-profit organizations, opportunities for growth are lost because we misjudge what customers want. Developing a deeper understanding of our customer is an easy way to increase the success of your innovation projects.
Customer experience mapping visually represents the customer’s experience as they interact with your organization, in order to identify key parts of the journey that define their experience and influence the outcome. It provides a compelling description of unmet needs and helps you identify opportunities for improvement and innovation.
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GreenLeaders DC worked with Peer Insight’s Natalie Foley to create a unique online course focused on customer journey mapping. Course participants learned how to create a customer journey map and know how to use it to identify areas for innovation and persona creation; when to use the journey map and why it’s beneficial at different stages in your project; and how to bring your team and key stakeholders into the customer experience mapping process, how it differs from other tools, and how to facilitate its creation.
Loren Hurst is a firm believer in personal education as an empowerment tool, and in the nexus of sustainability, education, and online communications technology as a fertile context for enormous innovation. The desire to spread this message drives him to understand, explore, and encourage educational and technological development for the good of individuals, society, and the planet.