esign thinking strategist Natalie Foley takes us through the four stages of a successful innovation project.
About Design Thinking
Design thinking is a formal method for practical, creative resolution of problems and creation of solutions, with the intent of an improved future result. In this regard it is a form of solution-based, or solution-focused thinking – starting with a goal (a better future situation) instead of solving a specific problem. By considering both present and future conditions and parameters of the problem, alternative solutions may be explored simultaneously.
Natalie Foley is VP & COO at Peer Insight, a consultancy that combines design & business problem-solving techniques to help organizations innovate around their services. Her expertise is in design thinking and customer-centered problem-solving in complex environments.
With a background in strategy, technology implementation, and change management, Natalie has led projects for IBM and PricewaterhouseCoopers in various countries, functions, and industries. The diversity of Natalie’s experience is brought to bear throughout the innovation lifecycle; enabling strong exploratory and divergent thinking while understanding the ins and outs of execution. She has worked across sectors, with clients such as Allstate, DTE Energy, the World Bank, Kimberly-Clark, the U.S. Agency for International Development (USAID), and the Good Samaritan Society. Natalie holds an MBA from UVA’s Darden School of Business and a BA in Psychology from The College of William and Mary.
About Peer Insight
Peer Insight was founded in 2004 to help firms create organic growth. They were inspired by the success of great design in creating innovative products and decided to translate this approach to services. However, they quickly learned that user-centered design wasn’t enough. They expanded their focus to include visualizing and prototyping business models, and have become experts at conducting in-market experiments. Today they focus less on physical design and more on design thinking—which unites designers and managers in the cause of entrepreneurship. Their greatest joy, however, is helping clients create new services that help sustain their organizations and improve the world.